Thursday, March 27, 2014

NEW RECORD for Feb. 2014

Our site www.expertcre.com reached the highest amount of visitors EVER last month.
So thanks for that!



Thursday, March 20, 2014

February 2014 New Residential Construction Economic Indicator

Building permits in February 2014 were at a seasonally adjusted annual rate (SAAR) of 1,018,000, up 7.7 percent from the January rate and up 6.9 percent from February 2013.
Housing starts in February 2014 were at a SAAR of 907,000, down 0.2 percent from January and down 6.4 percent from February 2013.

For the full report from the Economics and Statistics Administration go -> HERE

Saturday, March 8, 2014

How to Market Commercial Real Estate Properly

It's a good idea to set up a marketing platform, marketing budget, and a content calendar when listing a commercial property. Below is a workable 60 day marketing plan and directions how to market a commercial property properly.

From http://www.acresinfo.com/samplemarketingplan
Preparing for the Market-

  • Decide, with you, when to place your property on the market.
  • Establish a strategic price based on:
    • Research of comparable properties.
    • Consideration of current local market conditions.
    • Reasons for selling and close of escrow timing.
  • Estimate your probable net proceeds, or the valuation of the lease as the case may be.
  • Advise you on what you can do to make your property more saleable or leasable (including feedback from agents and buyers, once your property is on the market).
  • Review all necessary paperwork with you.

Property Address
60 Day Marketing Plan
Price new listing strategically to be competive in the market place 1
Place For Sale signage for maximum exposure 2
Prepare Property Package to showcase features and attract buyers 3
Create audio and add 800-number for dial in replay or audio  4
Create 360° virtual tour (or video) of property You TUBE / FLIP CAM 5
Add photos to Flicker / Google Photos 6
Create seller website through REIWISE + Godaddy 8
Post and optimize listing on Loopnet system with multiple photos 9
Add listing details to costar 10
Post property on Postlets 11
Post on Twitter 12
Post on Facebook and make facebook fan page 13
Post on Linked In + groups 15
Post property to Trulia 16
Post on Craigslist 17
Post on Local MLS system 18
Put Property in Yahoo / Zillow / Trulia ( pushes to 33 other real estate sites) (?)  19
Create xtrnormal cartoon or jimb jab ( funny movie )  20
Create Property Ebook through REIWise 22
Create FB ADD Campaign 23
Start Linked IN ADD Campaign 24
Prepare PropertyBlast email campaign (60,000) 25
Google Places, Maps, and ADD Campaign 26
Email property out globally through CCIM Exclusive Mail Bridge 27
Create Event Bright invitations and send out about tour property 29
Create flyers for property and place at local real estate board 30
Locate 5 buyers from STDB Buyers Site   31
Email, fax or voice broadcast local agents/tenants with listing details (RFP) 32
Send Just Listed marketing to targeted buyers ( hard mail ) STDB + local 33
Do PPT and add to slideshare 34
Send flyers to Title Companies 36
Send flyers to Commercial Lenders 37
Post on local investors "private" sites 38
Press release and media coverage City Biz 39
Post on Team Website and blogs 40
Local networking / SBA / Chamber of commerce meetings 41
Contract per Call team (call center)  43
Do Blogtalk radio show about the property and the area 44
Create property business cards (vista print)  45
Place add in local print media 46
Place add in Local tv broadcast station 47
Set property up for Auctiononline 48
Make big agent comission checks for property and send to offices 50
Set up online haves / wants Webinar 51
Set up JV Marketing plan w/service provider 52
discount campaign and place on cars in parking lots of buyers 53
Give away promotions for bringing buyer / tenant (message,jewelry,netbook) 54
55
Street team tour of community field trip to promote 57
Add property to community website / newletter / or local gov. planner / rep. 58
Run updated CMA to evaluate current asking price 59
Set property up for Auction on site 60

From http://www.acresinfo.com/samplemarketingplan




Marketing to Create Maximum Exposure - Potential Strategies-